Increase engagement and inspire action
What is it?
All marketing and communications campaigns start from a need to increase engagement and awareness for a message or cause. In a noisy and competitive world, the challenge is making sure you are heard by the right people. Once you get their attention you also need to inspire them to take action.
The Purposeful Marketing solution
Do you need:
- Stakeholder research or consultation to understand barriers and motivations
- Behaviour-change or lead-generation campaign strategies
- A campaign team (including strategist, designer, developer, copy writer and producer)
- Campaign management to keep everything on track to success
- Stakeholder research and consultation
- Campaign concept
- Behaviour change campaign strategy
- Campaign plan
Faye Goldman, Interim Director Communications & Policy