Campaigns.
Increase engagement and inspire action
What is it?
Cause-related marketing and communications campaigns start from a need to increase engagement and awareness. In a noisy and competitive world, the challenge is making sure you are heard by the right people. Once you get their attention you also need to inspire them to take action.
The Purposeful Marketing solution
Developing a campaign from idea to success needs insight, creative thinking, sharp focus on ROI and a team of creative and digital experts. The Purposeful Marketing approach makes all this achievable without an in-house team.
Do you need:
- Stakeholder research or consultation to understand barriers and motivations
- Behaviour-change or lead-generation campaign strategies
- A campaign team (including strategist, designer, developers, copy writer and producer)
- Campaign monitoring and management to keep everything on track to success
Services.
- Stakeholder research and consultation
- Campaign concept
- Behaviour change campaign strategy
- Campaign plan
Testimonial.
Louise provided Gingerbread with amazing support to develop a new, insight-driven marketing campaign. She took the time to really embed herself in the team and understand our priorities and audiences, quickly making sense of the huge amount of information that we provided and getting to the nub of the issues we needed to resolve to create a successful campaign. Her approach to conducting stakeholder engagement was considerate of our diverse audience, and the resulting messaging and plan she devised were thoughtful, distinctive and deliverable. It was great to work with someone who cared about the project’s success as much as we did!
Faye Goldman, Interim Director Communications & Policy
