Brand.

Bring your mission to life

What is it?

Branding is about how people understand and experience your organisation. A brand strategy will encapsulate why your organisation exists, not just what you do, and it will guide decision making.

Branding is not optional, if you don’t manage it, people will make up their own minds. It’s definitely not just a logo – but a great logo will emerge from a great brand strategy.

The Purposeful Marketing solution

Developing brands with purpose is my passion. Whether you are starting from scratch, refreshing or extending your brand, I’ll help you articulate your unique purpose, and translate that into visuals, words and materials that will set you up for success with the people that matter to you.

Do you need:

  • Research to understand your current brand status
  • Analysis to pinpoint your unique position
  • Co-production to get views and consensus from colleagues
  • Brand story and messages that resonates
  • Visual identity and assets such as logos, fonts and colours

Case Study.

The Rank Foundation was founded in 1953 by the flour miller and film maker Arthur Rank, the Foundation is built on his enterprising spirit, commitment to community and Christian faith.

The rebrand had to retain the Christian values of trust, respect and empathy that drove the founder to set up the Foundation, while adjusting the narrative and visuals to clarify that it’s through their membership Network that impact is made.

Services.

  • Stakeholder research and consultation
  • Inclusive and collaborative brand strategy
  • Refreshed brand identity
  • Website copy writing and project management

Testimonial.

“Purposeful Marketing got to know us and what makes Rank special. Combined with strategic thinking and creativity, their collaborative approach resulted in a brand that resonates with our Network and aligns with our strategy.”

Caroline Broadhurst, Deputy CEO The Rank Foundation.